Mon. Jul 15th, 2024

Due to Apple, the launch of Samsung’s upcoming XR headset may be postponed by up to six months, according to reports. The move is supposed to be in light of Apple’s declaration of its blended reality headset, the Apple Vision Ace.

Samsung’s XR Headset was scheduled to launch in early 2024

In February 2023, Samsung made its initial announcement regarding its plans to develop an XR headset. The headset’s initial release date was set for the beginning of 2024. Samsung’s XR headset is less powerful and more expensive than Apple’s Vision Pro. The Vision Pro has a display with a higher resolution, faster processors, and a larger field of view. It is also anticipated to cost approximately $3,500, whereas Samsung’s XR headset is anticipated to cost approximately $2,000.



Wants to Compete with Apple’s Vision Pro

To Compete with Apple’s Vision Pro, Samsung Is Delaying the Launch of its XR Headset Samsung is reportedly delaying the launch of its XR headset to compete with Apple’s Vision Pro. The company needs more time to ensure that its headset is as powerful and feature-rich as the Vision Pro. The company’s VR/AR market share could be impacted by the XR headset’s delayed release. Apple is supposed to be a central part of the VR/AR market, and on the off chance that Samsung’s headset isn’t accessible when the Vision Ace is, it could miss out on a piece of the pie.

Why Samsung Is Postponing Its XR Headset

There are a couple of justifications for why Samsung may be postponing the send-off of its XR headset. The company might be waiting to see how consumers react to the Apple Vision Pro for one reason. Samsung may want to ensure that its headset is even better if the Vision Pro succeeds.

Samsung’s ongoing work on the headset’s design and features could be another factor in the delay. The company may want to ensure that its headset is as immersive and user-friendly as possible.

Last, but not least, it’s also possible that Samsung is delaying the release of its headset indefinitely. Samsung may want to wait until there is more demand for VR/AR products before releasing its headset because the market is still in its infancy.

¬†Effect of Samsung’s XR on the Industry?


The VR/AR market has suffered because Samsung’s XR headset has been delayed, but this does not mean that the market will fail. The virtual reality and augmented reality market is still in its infancy, but it is anticipated to expand rapidly in the coming years.

Other businesses, such as Sony and Meta, may have a chance to expand their market share as a result of the headset‘s delay from Samsung. Notwithstanding, it is likewise conceivable that the defer will make greater fervor for Samsung’s headset when it truly does at long last send off.


For the virtual reality and augmented reality (VR/AR) market, Samsung’s XR headset’s delay in release is significant. However, it is too early to predict what the delay will mean in the long run. The VR/AR market is still in its infancy, and it is impossible to predict how it will develop over the coming years.

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